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Brand Marketing

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Why a Brand Refresh is SO Important


Virtually every industry is experiencing rapid and disruptive change. This change is driven by the emergence of new products, technology advancements, evolving marketing trends, and the different ways customers research and make purchases. E.g. Uber, Apple Music, Airbnb

Its become essential that you review and updating your business, product or personal brand

Unless you have a full-time marketing manager, how do you keep up?

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10 Steps to Develop and Communicate your Brand Offer


Communicating what your business does AND its value is one of the hardest tasks for any size company.
In many situations, business owners or entrepreneurs can be so passionate or close to their idea that they struggle to explain what it is they do?

Branding is key to communicating with your customers what your products and services stand for and the value they offer. Your business, product or personal brand is one of your most valuable assets, so it’s essential that you are keeping your brand top of mind.

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