- 07 Feb
Why a Brand Refresh is SO Important
Virtually every industry is experiencing rapid and disruptive change. This change is driven by the emergence of new products, technology advancements, evolving marketing trends, and the different ways customers research and make purchases. E.g. Uber, Apple Music, Airbnb
Its become essential that you review and updating your business, product or personal brand
Unless you have a full-time marketing manager, how do you keep up?
- 06 Feb
10 Steps to Develop and Communicate your Brand Offer
Communicating what your business does AND its value is one of the hardest tasks for any size company.
In many situations, business owners or entrepreneurs can be so passionate or close to their idea that they struggle to explain what it is they do?
Branding is key to communicating with your customers what your products and services stand for and the value they offer. Your business, product or personal brand is one of your most valuable assets, so it’s essential that you are keeping your brand top of mind.
- 09 Jan
Communicating change to clients
Has your business changed?
Have you communicated these changes to your clients?
Throughout the many years of operating your business, there will come a time that you will need to make some significant changes.
- 06 Jan
rev 10-Step Brand Strategy Guide
Brand Strategy & Planning is one of the most important elements of your business outside your financial management. Your brand is without a doubt your company’s most valuable asset. A strong brand builds trust and integrity, both crucial elements to turn leads into customers.