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Building Quality Branded Content for your Website Marketing


Building Quality Branded Content for your Website Marketing

How to build quality branded content for your website. Let us show you how to BOOST your website marketing, and grow the engagement of your website blogs, products and services keeping you in front of your competitors and on top of your market segment!

Are you building a new website?
Are you populating it with copy and pasting content from your old website or company sales proposals and documents?

Do you have an existing website?
When was the last time you engaged a brand agency to review, update and re-position the content used on your website or social media sites?

The biggest issue facing website or social media marketing is keeping your content current AND in line with your business brand and offer.

Brands need to be continually updated to remain relevant in ever-changing markets. Its essential that each year you review your marketing content to ensure that it remains focused on solving your customer’s problems.

Focus on Branding rather than Sales Conversions

Developing your company’s brand and marketing content takes a speciality skill.
When done correctly, it builds trust and positions your brand as an authority or subject matter expert.

Your website or social media articles (blogs) become the flagship of your marketing content.
They provide potential buyers with a trusted source of information which can influence their decision making process and persuade them to make a purchase.

Quality and educational driven content informs your customers about the problems you solve, and the benefits of your solution.

How to create quality website and social media content

1. Understand who your customer is and the problems they are trying to solve

2. Write content that’s precisely what they want or need

3. Focus towards education and answering the key questions your customers would ask

4. Think of your content as branding rather than sales conversion

5. Build value by asking yourself “would I read this and what do I get out of it”

6. Focus on social authority e.g. use cases, examples, facts and figures

7. Avoid the jargon and acronyms

8. Have the content written as a conversation and NOT as an SEO article

9. Include an action that drives engagement e.g. to download a guide

10. Engage a brand agency to build your content starting with your brand identity, brand message, and company profile.

rev™ Brand Marketing help companies more easily describe, communicate, and market their business to drive sales and growth opportunities.

For over 20+ years, rev™ has been working with companies to re-define their brand offer, and create brand stories which are strategic, creative, and connect with their audience to inspire purchase driven actions.

rev™ Brand Content Optimisation uses digital experiences and journeys to build customer loyalty and trust.
We develop powerful brands elements and content that will ultimately drive your business and create opportunities for growth and investment.

Need help with your Website Content?

rev™ Brand Optimisation Service helps you to measure, benchmark, and create powerful and focused branded content to make your offer irresistible to your customers.

Click to send us an enquiry about our rev™ Brand Optimisation Service

Alternatively, contact us on +61 3 9863-7444

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Keywords: Website Marketing, Website Content, Brand Development, Brand Marketing, Marketing Online, Website Traffic, Strategic Branding, Brand Refresh, Brand Message