How Businesses SHOULD be Marketing!
Content Marketing IS the most effective way to market your business today!
Shoppers today are more interested in QUALITY information from REPUTABLE companies in order to make purchase decisions that solve their problem or challenge.
Content Marketing, part of Social Media and Digital Marketing is how you build the trust and integrity of your business brand.
Thankfully, the days are gone when we had to pay agencies to develop "generic advertisements" and run costly Google AdWords campaigns thinking (or hoping) that people would call us?
Today's buyer shops in very different ways.
Every single day people surf the web and use digital platforms like Facebook, LinkedIn, and Instagram to interact with friends and to research ways of solving their business challenges.
Easy access to the Internet using smartphones and tablets enabled your potential customer faster access to quality information about offers similar to your own.
The GOOD NEWS is that YOU can also use these same digital platforms to promote your business.
Content Marketing IS NOT just Facebook Advertising or Google AdWords. It is a process that uses social media and other digital platforms to nurture and build audiences, and also target those interested parties with a "structured and VERY focused message delivery process".
Content Marketing is also the BEST form of SEO (Search Engine Optimisation).
Stop wasting time plugging in keywords to your website pages…
When all of this is this is done correctly, the result is a very cost-effective, automated, and measurable program that will promote your brand AND generate quality sales enquiries.
How to build a Content Marketing Program!
Here is our own Content Marketing methodology.
rev™ Sales & Marketing Acceleration turn your online audiences into customers.
We create campaigns that have them BROWSING your offers, rather than SEARCHING for them!
Get the strategy/plan right first:
To ensure that you get the best results from your marketing budget, you need to get a strategy, tactics, and a plan in place first. Our team work with you to create a tailored marketing and sales campaign strategy and plan (not scattergun marketing).
Building your online audience:
The use of social media blogs, web articles and posts, plus interactive activities will build your online audience and encourage engagement.
Generating traffic using lead conversion campaigns:
We develop focused adverts and marketing campaign messages to drive traffic to specific website landing pages.
(e.g. offers, registrations/subscriptions, downloads, online purchases).
Create remarketing programs targeting non-converting audiences:
Not all the traffic that comes to your website is ready to buy right now. Our intimate knowledge of digital marketing shows you how to run “remarketing campaigns” that “remind” interested sales leads not to miss out.
Build education focused email workflows “sales funnels.”
Your current and past client database often receive very little attention. We turn this (plus the new registrations) into an automated email workflow system which educates and nurtures your database (low hanging sales opportunities).
Create sales engagement programs:
Depending on your business and what you sell, use events, promotions, seminars, expos, partner programs, and webinars to drive interaction and engagement with your prospects. This builds your brand and a very interested prospect sales pipeline.
Tools to help you make a difference
How to use Social Media and Digital Marketing to build audiences and generate traffic:
Do-It-For-Me and Do-It-Myself Social Media &Digital Marketing Programs
Building Google and mobile friendly websites that support content marketing:
rev™ Website Development and Marketing
Know which companies are visting your website, then engage them:
rev™ Website Lead Tracking Tools
How to build engaging and interactive sales engagement programs:
Sales Engagement Programs
Our resource library - full of free downloads and templates:
Resource Library and DIY guides & templates
Need some software to automate your program? visit our preferred solution partners:
Solution Partners to help with technology
This IS how businesses of today SHOULD be marketing!
Your shoppers use digital platforms like Facebook, Google, Instagram, LinkedIn EVERY single day.
We now have the power to use these same platforms to market your brand and sales offer (at a very low cost).
We're all about small business so if you need some help to build out the above program, please write to me personally for any advice.
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Keywords: Content Marketing, Sales Leadership, Training, Change Management, Business Coaching, Business Course, Mentoring Programs, Business Mentoring, Sales Training, Mentor, Sales Management, Sales Strategy, Lead Generation, Lead Qualification, Sales Pipeline Management, Digital Marketing, Business Strategy, Social Media Marketing, Grow my business, Grow my sales.