rev 10-Step Brand Strategy Guide
- 05 Nov
rev 10-Step Brand Strategy Guide
Brand Strategy & Planning is one of the most important elements of your business outside your financial management. Your brand is without a doubt your company’s most valuable asset. A strong brand builds trust and integrity, both crucial elements to turn leads into customers.
WITHOUT a focused sales and marketing strategy, it doesn’t matter how much you spend on lead generation, over the long-term, you WILL NOT have a sustainable sales pipeline.
A brand Identity whether it’s a company, product or service is best understood as your reputation, and it’s visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.
e.g. Brand Strength = Your reputation multiplied by Your visibility in the marketplace.
So where do you start?
Well BEFORE you start wasting time and money on sales, marketing or online advertising, you MUST build your brand strategy, and a strategic marketing plan first!
What’s the difference between a brand strategy and a plan?
Strategy is about understanding the environment, and making choices about your offer and how you relay this to your customers.
Planning is about making choices about the actions and also use of resources available to achieve the decisions made within your strategy (the tactics).
Building branded solutions not branded productsA constant problem for brand marketers is that they define your business brand or corporate identity by what you sell, rather than what your customers actually want or need?
Claim your position; consumers purchase for varying reasons, so sure that you understand your target market and their problems or challenges BEFORE you start running out promoting something that people don’t want.
An example of this is how people purchase motor vehicles. Did you know that the strongest purchase decision factor is how a car looks and NOT what features it has? It’s a good lesson on how you market and sell your products.
It’s crucial to identify at the start:
● Who your CUSTOMER or target market is
● The PROBLEMS they face
● The VALUE you provide by supplying a product or service.
Download our Free Brand Guide Development Guide
DOWNLOAD the rev™ 10-Step Brand Strategy Development Guide. This step-by-step program walks you through all the sections mentioned below to help you create your own brand identity and story.
De-commodifying your product or service
Learn how to de-commodify your product. Create something that is unique of will differentiate your offer from others. Take Nespresso as an example. They don’t sell coffee; they sell an entire home entertainment experience?
Talk to us about ways that you can package or bundle your offer into something unique that your customers will love.
Building your brand strategy and planTo begin your brand strategy development, we recommend that you break the process into the following phases
(don’t worry, we also have a download guide available)
Phase One: creating a brand strategy and having this aligned with your business goals and objectives.
● Define your business strategy (goals and objectives)
● Define your customer
● Research your target market
● Develop your brand positioning
● Develop your brand messaging strategy
● Develop marketing objectives
● Develop your content marketing strategy and objectives
● Build your sales toolkits
Phase Two: develop all the tools you will need to support the marketing and communications of the brand.
● Plan your infrastructure and technology requirements
Phase Three: refining, adjusting and strengthening your brand strategy and plan.
● Implement, measure, track and refine
Grab a copy of the FREE User Guides
• Digital Marketing How-To (Guide 1): Digital Marketing How to Guide that teaches you what Digital Marketing is, how effective it can be for lead generation, brand awareness, and products sales. [DOWNLOAD GUIDE 1]
• 10 Step Brand Strategy (Guide 2): The MOST critical part of the journey. Designed to help you plan and prepare your project to ensure that it remains focused to achieve your goals and objectives. (This Download Page)
• 10 Step Process to Digital Marketing (Guide 3): In this document, we deal with the technical, infrastructure and content pieces that you will need to implement your digital marketing program. [DOWNLOAD GUIDE 3]
Grab a copy of our free guides!
DOWNLOAD the rev™ 10-Step Brand Strategy Development Guide. This is your how-to guide when building a brand strategy and plan.
This document addresses all three components.
Take the time to build your brand strategy – get this piece RIGHT!
*PLEASE grab a copy of this guide. We honestly think it's the most important part of ANY digital marketing program...
(The document immediately the document gets Emailed RIGHT to your inbox...)
Not the DIY type?
Get our expert team to do all the hard work for you with our Do-It-For-Me Digital Marketing Services [LEARN MORE]
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