- 22 Sep
For any company, when it comes to talking about their business, they are so close to their products and services that when they get to the “what we do” they often come across confusing with too many mixed messages. Remember, the things you say, are not always what your customers hear.
rev™ Brand StoryBoard helps companies to understand what their customers are looking for so they can tell their story in a way which "people listen". YES, I did say “how they listen.”
It’s incredibly hard to communicate your brand clearly. By clarifying your message, naturally your elevator pitch, website content, and marketing collateral begin to work much more effectively.
Even better, this transfer of your “what we do” becomes faster, easier, AND far more accurate. The result, more leads, more customers, and obviously more sales.
rev™ Brand StoryBoard is a brand review service that refines your message into a clear and concise story about what you do into a story that people “listen and comprehend.”
Here is what makes this process SO interesting...
Humans are programmed to Survive or Thrive
The human brain processes information into two categories, these are Survive (do I need this to keep me alive – must have) or Thrive (will this enhance and better my life - wish list).
When processing this information, the human brain burns a lot of calories. We as humans are designed in a way that if we cannot replenish these calories, then it shuts down or switches off to survive.
Linking this back to your brand message; if the message is confusing or hard to comprehend, your prospect’s brain will just switch off.
Taking this a step further, within your brand message, are you marketing to a Survive or a Thrive scenario?
To explain this more easily, are you marketing and selling something people need? (e.g. scarcity or threat), OR is it something they would just love to have? (e.g. luxury or experience).
Each of these will have a different message strategy. You can apply this message across specific audience marketing.
Humans love stories
Humans love stories because it helps them to escape and experience, and also dream.
Within stories, the human brain loves the clarity and mostly avoids any level of confusion.
Remember, if you confuse, you lose!
Books, Movies, etc. are all stories.
The framework in any story or movie are constructed in a certain and proven way.
rev™ StoryBoard 6-Step Framework
This 6-Step Story Framework has been proven to work for decades. Companies already use this methodology to build adverts, sales pitches, and company profiles..
This is how it works:
1. There is a character (your prospect or customer)
2. Who has a problem or a need
3. They meet a guide or a hero
4. Who provides a plan
5. Calls them to an action
6. Which results in Success / Failure
Success - the win and the vision of what my life will look like
Failure - what my life is like without having your products or service.
Here is how it’s applied
(We applied it to our own company profile)
Today’s customers’ shop in very different ways. They use the Internet and social networking platforms via their smartphones and tablets to research and make purchases. [The Character]
Companies spend large sums of money on marketing and sales programs, trying to reach the right audience with the right message.
Today’s digital marketing and sales solutions now allow you to target your audience with focused messages.
rev™ Sales & Marketing Acceleration is certified in the latest digital technologies, and we train companies how to use these tools to accelerate the marketing and sales of their products. [The Hero]
By combining strategy & tactics, digital marketing, and sales coaching & mentoring, rev™ Sales & Marketing Acceleration Programs build targeted, and automated sales engagement campaigns. These campaigns turn buyers into customers by taking them through a controlled qualification and conversion process. [The Action and Outcome]
*And that is our live example of a company profile using rev™ Brand StoryBoard!
Want to learn how to apply the rev™ Brand StoryBoard?
As you’ve seen, our own company uses this framework to build our companies brand profile, and also the messages we send to our target audiences.
We offer the following services to help get this rolling;
• rev™ Brand StoryBoard briefing: 45-min onsite briefing to explain the Brand StoryBoard framework
• rev™ Brand StoryBoard workshops: 2-4 Hour onsite workshop where we explain the Brand StoryBoard framework, but also help you to apply it to your own company.
To learn more about how our rev™ Brand StoryBoard can assist your business to develop a more focused brand positioning and message, please email us at email@example.com or call +61 3 9863 7313.
Have you started your Brand Strategy?
DOWNLOAD the rev™ 10-Step Brand Strategy Development Guide. This is your how-to guide when building a brand strategy and plan - an essential part of your digital marketing journey so get this piece RIGHT!
*PLEASE grab a copy of this guide. We honestly think it's the most important part of ANY digital marketing program...
(The document immediately the document gets emailed RIGHT to your inbox...)
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